Branding work for Fyffes, one of the world's largest banana grower and distributor.

Their China joint venture aims to create separate identities for their locally grown and imported bananas.

Client: Fyffes & Lapanday

Agency: Grey Beijing

Executive Creative Director: Chee Guan Yue

Creative Directors: Jody Yeoh, Hwee Chong Chan

Art Director: Carrie Zhang

Copywriters: He Xiu, Scarlett Yan